Canelo Álvarez — Official Ambassador of 1win

Saúl “Canelo” Álvarez is a professional boxer from Mexico. He was born on July 18, 1990, in Guadalajara, Jalisco. His nickname “Canelo” refers to his red hair.
He started boxing as a teenager and turned professional at the age of 15. Early fights helped him build a record and gain attention in Mexico before moving to the international level.
Over the years, he became one of the most well-known athletes in boxing. His discipline and long-term consistency helped him stay at a high level for many years. He is also known for his calm style and strong control during fights.

Canelo’s career includes titles in multiple weight divisions. He is recognized as a 4-division world champion, which places him among elite fighters in boxing history. His achievements include:

• Undisputed super middleweight champion status;
• World titles in light middleweight, middleweight, super middleweight, and light heavyweight;
• Victories against fighters such as Gennady Golovkin, Caleb Plant, and Sergey Kovalev.

By 2025, his record reached more than 60 professional wins. Many of these victories came by knockout, which shows his power and precision in the ring.
In May 2025, he won back the IBF title and confirmed his position as undisputed champion in the super middleweight division.
His fights attract large audiences, often reaching tens of millions of viewers worldwide.

The partnership between Canelo Álvarez and 1win was officially announced in May 2025. He joined the company as a global brand ambassador under a multi-year agreement.
The collaboration started around the time of his major title fight in 2025. Main points of the partnership:

• Promotion of the brand on a global level;
• Participation in advertising campaigns;
• Presence in media projects and public events.

The deal became part of a wider strategy where 1win works with well-known athletes. Before this, the company had already signed other ambassadors such as David Warner and Jon Jones.
Canelo’s influence is especially important for Latin America and boxing fans worldwide. His name helps the brand reach a wider audience and connect with sports communities.

Canelo stays active on social media and regularly shares updates about his career and personal life. Main official accounts:

• Instagram: https://www.instagram.com/canelo;
• Twitter (X): https://x.com/Canelo;
• Facebook: https://www.facebook.com/Canelo.

His Instagram profile has millions of followers. Posts often include training sessions, fight announcements, and moments outside boxing.
These platforms also include content related to partnerships and public appearances.

Canelo Álvarez built a strong career through discipline and consistent performance in professional boxing. His achievements across several weight divisions place him among the most successful fighters of his generation.
The cooperation with 1win reflects a common trend where sports stars work with global brands. His popularity, especially in boxing, gives strong visibility to such partnerships.